Take mobile phone case as an example:
1.Low price
If you want to focus on low-price demand, the premise is that there must be an opportunity in the market: there is a task that many consumers want to accomplish, but in the past because the price was too high, they couldn’t. It’s often possible to use an advertising strategy: don’t pay extra for unreasonable parts.
1.1 Does your consumer have a very difficult part?
1.2 Is your target customer eager to complete a task? But because the price was too high in the past, had to give up or adopt an alternative?
1.3 What high-priced alternatives does your product have, but because the price was too high in the past, they have to give up or use unpleasant solutions?
Mobile phone case users are not too sensitive to low prices, because the price of the mobile phone itself is very expensive, and we will not buy a mobile phone case for 1-2 yuan to protect a few thousand yuan. Therefore, simply focusing on cheap mobile phone cases can not arouse customer interest.
2.Process experience
2.1 What bad experience does the target consumer endure at the time of something? Can your product help them improve?
When I use the phone case, I don’t think there is anything wrong with it.
Can’t give an example, I feel that the phone case cannot solve this problem
3. Novelty
3.1 When consumers do something in the past, is there a fixed solution that limits their past effects? Can my service provide them with better new options?
Some of this, currently seeing non-stop innovations are ventilation, 360 all-inclusive, warmth, bracket function, can be charged, fill light, pinch and reduce pressure.
4.Portability
Reduce consumer non-monetary costs.
4.1 Has your consumer used to be too cumbersome to abandon accomplishing a particular goal? How does your service help them avoid this hassle?
Airbag bracket solves the problem that the headphone cable cannot be packed
5. Reachability
5.1 Is your consumer eager to be someone or do something in the past, but has no means to achieve it?
Can’t give an example, I feel that the phone case cannot solve this problem
6.Customization
6.1 Do your consumers have very different needs? Why can you meet the different needs of someone?
Mobile phone case corresponds to this, because now the mobile phone case is paying less and less attention to functionality, and the requirements for personalization are getting higher and higher, from the perspective of customization, mobile phone case is easy to create its own way.
7.Performance
7.1 What tasks have your consumers always wanted to accomplish? What performance improvements have you made compared to past choices to help them accomplish this task?
The performance of the phone case is to protect the phone from being broken.
8.High-end
Focusing on high-end needs, we must pay attention to this. If consumers themselves don’t care about the low-end of the product itself, you’re useless to focus on high-end.
8.1 Using the past, is there anything that is so low that it is not worthy of the current target consumer?
Can’t give an example, I feel that the phone case cannot solve this problem
9.Reduce risk
Sometimes people don’t care about performance and low price, but risk.
9.1 What risks do consumers encounter when using the product? How can you eliminate this risk?
Can’t give an example, I feel that the phone case cannot solve this problem
10. Ideal Self
10.1 What advice would you give to the consumers in front of them who would be difficult to accomplish by themselves but feel that they should do?
Can’t give an example, I feel that the phone case cannot solve this problem
After a rough analysis, I think that mobile phones are mainly reflected in novelty and customization, and we can start from these two aspects.
Please specify：Anime Phone Cases » Analyze the demand for mobile phone case products