As mobile screens become larger and larger, and mobile phones are more and more fragile, a new industry has emerged-the mobile phone protection case, which is used to protect mobile phones and prolong their service life. In recent years, with the With the launch of iPhones and the increase in high-end phones, the style and function of mobile phone protective cases have begun to show diversification. Mobile phone protective cases not only have the function of protecting mobile phones, they are also serving as decorations to become a new landscape on mobile phones.
Although the mobile phone case is only a mobile phone derivative, due to the low manufacturing threshold of the mobile phone case, strong plasticity, and high market demand, it has been valued by mobile phone manufacturers. With the continuous expansion of the mobile phone case market, a variety of mobile phone cases are often set on a smart phone with one hand, and the mobile phone case has changed from a trivial product to a necessity.
In the market: mobile phone case manufacturers grow wildly and lack management, private custom models bring new opportunities
It is reported that the number of smartphone users worldwide has increased from 2.3 billion in 2016 to 2.6 billion in 2017. China has the largest number of smartphone users, with 717 million consumers using smartphones in 2017, making it the smartphone market with the largest number of users worldwide.
At the time when smartphones are gaining popularity, the mobile phone case industry, which was born along with the mobile phone industry, is showing a blowout, and mobile phone case brands such as mobile phone workshops, Molex, and Infinity have emerged. As with the production and sales of smart phones, the fierce competition between major mobile phone accessories production, sales vendors, and brand owners is hiding under the hot market.
On the one hand, the mobile phone shell market is almost zero threshold. As long as you determine what material the mobile phone shell uses, and then make a mold according to the shape of the mobile phone shell, you can get it on the market. In the face of the huge “money” market, many competitors flock. to. However, due to the lack of standards, lack of supervision, and lack of management in the mobile phone shell industry, many small manufacturers and cottage companies have followed the trend and hit the market with low prices, and the quality of products in the market is uneven.
On the other hand, mobile phone case products are heavily homogenized and full of black technology. At the same time, the market share is mostly divided up by many small manufacturers, making it difficult to gather industry giants. Therefore, under the market chaos of serious homogeneity and lack of supervision, mobile phone case brands can only stand on their feet if they create differentiated product advantages.
Nowadays, some new industries focusing on the design of personalized mobile phone cases have brought new breakthroughs to the mobile phone supporting industry.
There are many online stores selling personalized mobile phone cases on the Internet. They first design and draw some special style mobile phone case templates, then cooperate with manufacturers to produce personalized mobile phone cases in batches, and finally sell them to consumers through online stores. Although the price is higher than the ordinary mobile phone case, but the style is unique, the quality is guaranteed and is sought after by consumers. Personalized mobile phone supporting services have become the next profit-seeking point for mobile phone manufacturers.
In fact, mobile phone case customization is the next unique market segment of the mobile phone accessories industry, and its outbreak is closely related to changes in people’s consumption concepts. In recent years, the development of smart phones has been very rapid, the replacement cycle of mobile phones has been greatly shortened, and the popularity of middle and high-end mobile phones has made people have higher aesthetic requirements for the appearance of mobile phones.
Luo Yonghao once said: “You may not know much about the mobile phone industry. I have 1499, 1799, 2299. 1499 has no profit and 1799 is a small profit, but it is better to sell back shells and protective cases. From the perspective of the market, according to the National Bureau of Statistics Data can be analyzed. At present, China has a population of more than 1.3 billion, and the number of mobile phone users has already exceeded 1.7 billion. It has formed a supermarket with a lot of opportunities.
Functionally: the mobile phone case has exceeded the role of protecting the mobile phone and became an independent product
Dating back to the mid-to-late 1990s, mobile phone cases started to take advantage of the popularity of mobile phones. At that time, mobile phone cases were just a commodity to protect mobile phones. It can prevent hard objects from leaving scratches on the screen or body of the mobile phone; it can prevent nails from scratching and abrading with the keys for a long time, and it can protect the screen and keys. In recent years, the beauty of mobile phones has gradually become a way for young people to show their personality, and mobile phone cases have also evolved from a single practical product into a fashion decoration.
First, the styles of mobile phone cases are diversified and endless.
As the saying goes, “People rely on clothes to wear horses and saddles”, as the “palm in the palm” of modern people, mobile phones have naturally become the goal of people’s beautification. Young people like to keep up with the trend, pursue high quality, and don’t like the same, so the workmanship of mobile phone cases is becoming more and more sophisticated, the materials are more expensive, and the styles are more and more. The mobile phone case, which was originally a civilian price, has become a luxury accessory in the hands of fashion bloggers and idol stars.
After the mobile phone case is included in the ranks of decorations, many luxury jewelry brands have launched limited edition mobile phone cases, and the price of their mobile phone cases is far more expensive than mobile phones. For example: LV has launched a mobile phone case based on Petite Malle, which is suitable for iPhone7 and iPhone7 Plus. The price ranges from 38500-42000 RMB. The most expensive is the crocodile skin + gold version, which is about seven times the price of iPhone 7.
Not only LV, in fact, many other luxury brands have also produced some high-end mobile phone cases in recent years. It is reported that in 2013, Burberry launched the iPhone 5s mobile phone case with “chaotic flowers gradually fascinating eyes”; in 2016, Stella McCartney launched a “four dove eggs” bling bling phone case; in 2016, Gucci also launched a butterfly, Phone case with birds and various plant patterns. The mobile phone case holding the fashion accessory has changed from a humble roadside stand to a luxury accessory sought after by ladies. There is no doubt that the mobile phone case has got rid of a single protective function and derived another way of survival.
A few years ago, the high-end smart phone iPhone was still a luxury product, but now the iPhone is almost becoming an arcade. The young people who are looking for uniqueness want to find a new way to express themselves. The mobile phone case is a good choice. . Today’s young people like to change mobile phone cases without incident, and some people like collecting mobile phone cases as a hobby. In addition to the popularity of some mobile phone cases as luxury accessories, most mobile phone cases attract consumers because of their diverse and customizable styles.
Because the manufacturing process of the mobile phone shell is simple and can be changed at will, many consumers use the mobile phone shell as a carrier of some IP.
Taking popular mobile phone brands as an example, the recent R11 Barcelona limited edition has attracted the most attention. Although the new machine has not yet been released for sale, the red and blue contrast has become a trend. This trendy product has been valued by many merchants on Taobao, and they have launched R11 Barcelona limited edition mobile phone cases, and they are already selling well. The types of mobile phone cases have been diversified with the increase of mobile phone brands. There are Huawei, Xiaomi, Apple, Samsung and so on.
In addition, star IP, emoticon IP, and hit TV IP all like to sell mobile phone cases as derivatives. Nowadays people like to engrav their favorite things on an item, show their preferences and show their personality, so the mobile phone case has become the best carrier for young users to show their taste.
Second, the mobile phone shell function is constantly increasing, and new ideas are constantly being developed.
With the increase of consumer demand, mobile phone case manufacturers not only pay attention to the aesthetics of mobile phone cases, but also pay attention to the functions and quality of mobile phone cases. The current mobile phone case not only protects the mobile phone, it can also be a wallet, a charger, and a multifunctional product.
Mobile phone case with charging function. For friends who often travel or have heavy mobile phone users, it is particularly annoying to go out of mobile phones when they are out of power. However, it is particularly troublesome to bring a charging cable or power bank. The needs of mobile phone users have led to a mobile phone case power bank. It is as thin and light as a mobile phone case, and it can be charged directly on the mobile phone. It is a charging case and a mobile phone case, which is very convenient to charge. Because the mobile phone case charging treasure gets rid of the trouble of the traditional charging cable, it is very popular with young people.
Mobile phone case with wallet function. In our impression, the function of the wallet is to hold cash, bank cards, business cards, photos, and documents. With mobile payment becoming the mainstream of consumption, most people do not want to bring wallets out of their wallets, but business cards, bank cards and other items must be carried with them. In order to improve the convenience of mobile phone users, Edward Field, an e-commerce accessory company, combines a wallet and an iPhone case, so that people can really go out with their mobile phones.
Features a versatile phone case. Modular phones have attracted the attention of many users some time ago, but buying a new phone for modular functions may be a bit wasteful. Therefore, in order to meet the needs of users, a modular mobile phone case has been born. Users can add modules such as cameras, backup batteries, speakers, screens, and memory cards at any time according to their needs, so that the functions of smartphones are more abundant.
From this point of view, in order to meet the needs of users, manufacturers of mobile phone protective cases have produced many more sophisticated products with various styles and functions. The protective case of the mobile phone has exceeded the role of protecting the mobile phone and became an independent product.
On sale: mobile phone cases are sold overseas and become cross-border e-commerce hot products
In recent years, mobile phone cases have become an ideal product for cross-border e-commerce international parcels due to their lightness and low barriers to entry, attracting a large wave of sellers. Mobile phone cases have become a hot selling item for cross-border e-commerce, and are continuously exported to overseas consumers through cross-border e-commerce platforms such as Amazon.
Selling mobile phone cases overseas is a huge market. Hou Jianchen, industry director of Dunhuang 3C, once said: “The mobile phone, mobile phone accessories, and mobile phone accessories are the three main forces of the mobile phone category. Among them, mobile phone accessories account for the largest proportion, accounting for 55%; mobile phone accessories also accounted for 8% of last year. % To 16% this year. “US market analysis company NPD claims that 87% of people use mobile phone cases. Research group GfK also said that UK mobile phone users bought 5 million mobile phone cases.
The manufacturer said, “Mobile phone cases are a very tangled category, especially in the field of cross-border e-commerce. In this industry, good sellers lie down and make money every day to make money, but most sellers are burning money. At the same time, you have to think hard about how to advertise well and how to protect rankings. ”
In fact, there is a market when there is demand, and mobile phone manufacturers can develop products for consumers in different countries to achieve the effect of precise sales. For example: If a mobile phone case with a price of more than $ 10 is more popular with users in the United States and the United Kingdom, it is sold to markets such as the United States, the United Kingdom, Australia, Canada, and Russia; if the Apple mobile phone case is more popular with Canadian and Japanese consumers, it is mainly Sold to Canada, Japan and more. Good products need precise sales methods and good services to match them.
Moreover, almost nine out of ten users will put their expensive mobile phones in mobile phone cases, which has a large market capacity. The market size in the United States alone is as large as US $ 2.3 billion, while China ’s cross-border market The overall scale of e-commerce exports has also reached tens of billions. As long as overseas sales channels and service quality are gradually improved, the overseas market will promote the sustainable development of the mobile phone case industry.
On the whole, the mobile phone case is the most popular product among mobile phone accessories. The main reason is that in terms of use functions, it has changed from a single function to a multifunctional product that meets consumer needs. In terms of market prospects, the popularity of smartphones has become Fertile soil for its growth; in terms of production and sales, production has zero thresholds, low prices, wide consumer groups, and popular IP addresses. From simple tools to fashion accessories, sales have increased and even sold overseas.
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